http:\/\/www.givecampmemphis.org\/<\/a><\/p>\nHackMemphis (2016 \u2013 2020)<\/strong>
\nBoard Member<\/strong>\u00a0– Event planning and coordination.<\/p>\nWork History<\/h3>\n
Director of User Experience Research and Design<\/strong>
\nAutoZone, Memphis, TN (2024\u2013 Present)<\/strong><\/p>\nSenior Manager, User Experience & Design<\/strong>
\nAutoZone, Memphis, TN (2021\u2013 2024)<\/strong><\/p>\nUser Interface Design Manager
\nAutoZone, Memphis, TN (2019 \u2013 2021)<\/strong>
\nWork directly with teams across the Digital Experience department to maintain design quality and consistency across various digital products, provide marketing designs, and develop solutions for both internal and external facing platforms.<\/p>\n\n- Developed relationships across departments to improve processes for efficiency and quality of designs which resulted in more collaboration and trust in the designers and their abilities.<\/li>\n
- Foster an environment for the team to grow and support each other by providing a safe environment for the team to give feedback and improve design through innovation.<\/li>\n
- Mentor the senior designers to lead projects and small teams, and champion all of the designers\u2019 strengths to the department, which has provided opportunities for creativity.<\/li>\n
- Collaborate closely with UX architects and front end developers to provide designs to improve the user\u2019s experience and meet the business\u2019 needs.<\/li>\n
- Manage all incoming jobs, ensure proper requirements are in place, quote time and resources, assign designers to jobs, oversee and review all design work, and ensure design standards are maintained.<\/li>\n<\/ul>\n
Sr. UI Designer\/Developer<\/strong>
\nAutoZone, Memphis, TN (2017 \u2013 2019)<\/strong>
\nProvided leadership for the XD team, reviewing all designs for consistency with the design system and mentoring other senior designers. Conceptualized design solutions and turned them into user-focused experiences.<\/p>\n\n- Designed user experiences for a completely overhauled eCommerce website which included researching design trends, interviewing stake holders, sketching user flows and wires, designing components and pages, establishing a design system, creating prototypes, and defining interactive experiences to the developers.<\/li>\n
- Lead and organize cross-functional work sessions, team brainstorming and sketching, and presentations to stake-holders. Advocate for design, innovation, the user, and the strength of the agile method.<\/li>\n
- Prioritize design requests and delegate work to team members, provide feedback and coaching to designers, and strive to establish strong relationships across departments.<\/li>\n
- Developed the process for delivery of assets and oversee the tools, file structure, and naming conventions.<\/li>\n<\/ul>\n
Creative Services Manager
\nKeelsen, Memphis, TN (2015 \u2013 Present)<\/strong>
\nManage the creative process from concept to execution, working with clients to determine their needs. Oversee the quality of the creative work produced in-house and externally and provide art direction for both print and digital designs.<\/p>\n\n- Provided leadership on multiple projects and managed the relationships with clients to ensure their needs were being met.<\/li>\n
- Created and designed the branding from the ground-up for various companies and ecommerce sites including naming, logo design, customer personas, and content strategy.<\/li>\n
- Improved branding and SEO with various companies and nonprofits struggling with their online presence so they could increase traffic to their sites.<\/li>\n
- Helped produce an explainer video which allowed that company\u2019s customers to understand their product and increased traffic interaction on their site. My involvement included asset acquisition, script writing, and managing the motion graphics artist and voice talent.<\/li>\n<\/ul>\n
Web Developer
\nRocketFuel, Memphis, TN (2014 \u2013 2015)<\/strong><\/p>\n\n- Wrote maintainable and scalable CSS (SASS) and jQuery within a CMS<\/li>\n
- Created code to match the designer\u2019s files exactly<\/li>\n
- Resolved issues for responsive sizing and browser functionality<\/li>\n
- Used PHP and SQL to implement functionality within pages<\/li>\n<\/ul>\n
Promotions Manager
\nGames Workshop North America, Inc., Memphis, TN (2009 \u2013 2014)<\/strong>
\nDeveloped campaigns to support the marketing of the company\u2019s retail departments from concept to
\nexecution. Worked closely with senior management and stake holders to ensure goals were met.<\/p>\n\n- Created a celebration package for retail stores which included exclusive prizes, marketing materials, and
\ninstructions so that it was reusable with little overhead. This lead to successful events which showed an
\nincrease of 50% in attendance over a year.<\/li>\n - Defined a potential target customer and worked with Marketing to write and design materials to
\nestablish connections within communities which led to new outlets of sales growth.<\/li>\n - Implemented social media accounts for over 100 stores and wrote instructions<\/li>\n<\/ul>\n
Design Team Manager
\nGames Workshop North America, Inc., Baltimore, MD (2005 \u2013 2009)<\/strong>
\nSupported management and internal departments to maximize their communication needs through
\ndesign of presentations, marketing materials, and recruitment campaigns. Managed staff\u2019s performance,
\ndevelopment, and schedules.<\/p>\n\n- Successfully managed a large-scale publication of a 1000-page catalog overseeing designers, writers,
\nartists, and photographers over a 6 month period which allowed stores and customers to view every
\nproduct Games Workshop offered in one place.<\/li>\n - Re-branded the HR department\u2019s recruitment materials so they could effectively communicate to
\nvarious potential hires at job fairs and online.<\/li>\n<\/ul>\nGraphic Design Supervisor
\nGames Workshop North America, Inc., Baltimore, MD (2003 \u2013 2005)<\/strong>
\nOversaw all projects coming into the department, delegated tasks, and created and managed the job flow
\nprocess. Led larger projects with other designers through conceptualization and design.<\/p>\n\n- Developed a way to streamline and import large amounts of data for monthly product price publications
\nto decrease a designer\u2019s time and increase the turn-around on last minute changes.<\/li>\n - Created a system for judging painted miniatures at events that allowed staff to judge fairly on the same
\nscale which brought transparency to the scores for our customers. This very successful system was
\npicked up and used nationally among the community and U.S. retail stores.<\/li>\n<\/ul>\nGraphic Designer
\nGames Workshop North America, Inc., Baltimore, MD\u00a0(2001 \u2013 2003)<\/strong>
\nDesigned marketing materials, event graphics, and magazines working both on a team and independently
\non projects. Processed files and graphics for publications on various media. Photographed product and
\nevents, edited the photos, and prepared them digitally for publication.<\/p>\n\n- Reached out to other departments to improve communications and thereby improving the success of
\nour department\u2019s support.<\/li>\n - Improved the process for the magazine and internal publications to streamline the tasks so deadlines
\nwere met consistently.<\/li>\n<\/ul>\nEpiphany Lutheran Church, Collierville, TN (2013 \u2013 2015)<\/strong>
\n Webmaster<\/strong><\/p>\nEnvironmental Research Services, Matamoras, PA (2001 \u2013 Present)<\/strong>
\n Webmaster<\/strong><\/p>\nEducation<\/h3>\n
Master of Arts (MA) in Publication Design (2009)<\/strong>
\nUniversity of Baltimore, Baltimore, MD<\/p>\nBachelor of Science (BS) in Media, Communication, and Technology (2001)<\/strong>
\nEast Stroudsburg University, East Stroudsburg, PA<\/p>\n<\/h3>\n","protected":false},"excerpt":{"rendered":"
Experienced manager, designer and developer with a demonstrated history of both leading creative and digital teams as well as collaborating with stake holders to produce print and digital marketing collateral. Skilled in design processes and production, UX\/UI, front-end web development, and search engine optimization (SEO). My passion is people – how they interact with technology, […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-340","page","type-page","status-publish","hentry","wp-image-borders"],"_links":{"self":[{"href":"http:\/\/sanseref.com\/portfolio\/wp-json\/wp\/v2\/pages\/340","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/sanseref.com\/portfolio\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"http:\/\/sanseref.com\/portfolio\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"http:\/\/sanseref.com\/portfolio\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/sanseref.com\/portfolio\/wp-json\/wp\/v2\/comments?post=340"}],"version-history":[{"count":42,"href":"http:\/\/sanseref.com\/portfolio\/wp-json\/wp\/v2\/pages\/340\/revisions"}],"predecessor-version":[{"id":455,"href":"http:\/\/sanseref.com\/portfolio\/wp-json\/wp\/v2\/pages\/340\/revisions\/455"}],"wp:attachment":[{"href":"http:\/\/sanseref.com\/portfolio\/wp-json\/wp\/v2\/media?parent=340"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}